Course Description
Being able to pitch yourself or your ideas well is critical in business. Never is your pitch more important than when you are in transition – trying to move to the next level, desiring to enter the workforce after a career break, wanting to change industries or getting your first job out of college. You’ve got to have a compelling pitch and career narrative that is memorable, connects the dots, and positions you well, even if you are missing some of the qualifications for the transition you want to make. This talk will show you how to master the art of the pitch and give you tools for making memorable, persuasive pitches, whether you are pitching yourself for a new job, promotion, career change or other situation.
Learning Outcomes
By the end of this course, participants should be able to:
- Develop a powerful USP (Unique Selling Proposition) so that you are perceived as different, relevant and right for the assignment.
- Recognize how to incorporate story into your pitch using the most effective story formats such as the Quest, Stranger in a Strange Land and the Love Story
Duration: 61 minutes
Closed Caption: English
Speaker
Catherine Kaputa is a personal brand strategist, speaker, author and founder of SelfBrand. From Madison Avenue to Wall Street to the halls of academia, Catherine Kaputa has perfected her ability to market products, places, and companies. She led the award-winning “I Love NY” campaign and was SVP, Director of Advertising and Community Affairs at Citi Smith Barney, and she taught branding at New York University’s Stern School of Business.Yet Catherine came to appreciate that one of the most important applications for branding is not for products — it’s for individuals to define their career identity and create their own success. That’s why Catherine wrote the award-winning book, You Are a BRAND!, winner of the Ben Franklin award for Best Career Book. Because female leadership is a passion, she wrote Women Who Brand. Her book on brand building for entrepreneurs is Breakthrough Branding, Her latest book is Graduate to a Great Career, for young professionals.