Strategic Leadership 101: Crafting a Compelling Vision

Beth Michaels
SWE Advance
60 Minutes

Members will gain an understanding of the difference a compelling vision makes for personal, team and organizational development and success – and what happens when vision goes missing.  This session includes concrete steps for creating a vision and ensuring its integration into team or organization culture.

By the end of this web session, learners should be able to:

  • Craft a compelling vision in a way that engages others
  • Identify the human and business case for communicating a clear vision
  • Identify the steps required to formulate a compelling vision


Beth has been serving SWE members in building leadership and management skills since 2010.  She is in her 30th year of leadership consulting practice, supporting leaders across business and nonprofit teams in the accomplishment of their goals.  Her areas of focus include leadership and organizational culture development, strategic planning and leadership team effectiveness.  Beth recently led SWE’s first national research project, resulting in new insights about why women leave the engineering sector and what we can do about it.

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