Your section would not exist without members. Having strong membership numbers is a critical part of section vitality. This course will walk you through the SWE Membership Building Strategy - an important cycle that allows sections to build and retain their membership numbers, based on research and planning.
By the end of this course, you should be able to:
- Identify and analyze current and potential member segments of your section.
- Fill out a Membership Building Worksheet.
- Outline strategies to recruit members based on a Membership Building Worksheet.
- Outline strategies to retain members based on a Membership Building Worksheet.
This course targets chartered SWE sections. Other groups within SWE, like SWE affiliates, may also find the concepts helpful. However, any and all examples related to fundraising are only applicable to chartered sections.
