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Building Rapport: The Lost Art and Science of Effective Workplace Relationships

Course Description
Regardless of culture, religion, ethnicity, geography or behavior style, people have an intrinsic desire to connect with other humans. Building rapport with someone means forging an emotional connection and understanding. Rapport forces people to see one another as people instead of positions and provides the foundation for better collaboration, communications and a deeper understanding resulting in a more positive company culture. In our over-scheduled environment that have become highly dependent on electronic forms of communications, workplaces have largely forgotten to provide employees with access to rapport skills training, despite the negative impact to effective teamwork.

Learning Outcomes
By the end of this course, you should be able to:
  • Identify techniques that open the door to establishing and maintaining rapport with others whether they are in the same room, virtual room, on the phone, or across the globe.
  • Recognize how you can improve your personal workplace collaboration skills by tapping your emotions, intuition, and managing them for better outcomes.
  • Identify best practices for rapport in remote environments.

60 minutes
Closed Caption: English

Daina Middleton's career began in marketing at HP where she spent 16 years. She then headed Innovation and Analytics for Moxie, pioneering the social media practice resulting in $4M. As CEO of Performics, she created the performance marketing category growing revenues from $14 to $150 million and expanding into 34 countries. Daina then joined Twitter running B2B marketing building the global sales marketing team resulting in a 40% growth in revenue. As a leadership consultant for Gryphon Investors, she coached leadership teams in 14 portfolio companies. Recently, Daina was the CEO of Ansira, a technology and services firm. She serves as an independent director of Marin Software. She is a published author: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage.

This course offers 0.10 CEUs / 1.0 PDH. To receive CEU/PDH, the course must be viewed in its entirety in addition to completing the knowledge check with an 80%.


The Society of Women Engineers (SWE) has been approved as an Authorized Provider by the International Accreditors for Continuing Education and Training (IACET), 1760 Old Meadow Road, Suite 500, McLean, VA 22102; (703) 506-3275. In obtaining this approval, the SWE has demonstrated that it complies with the ANSI/IACET 1-2018 Standard which is recognized internationally as a standard of good practice. As a result of their Authorized Provider membership status, SWE is authorized to offer IACET CEUs for its programs that qualify under the ANSI/IACET 1-2018 Standard.