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Modern Networking in the Social Age

Course Description 
You can never be too connected in the 21st century. Professional relationships can help you discover job opportunities and client leads and learn about trends in your industry; however, oftentimes at events you'll find that you do not have adequate time or opportunity to network. In this three-part presentation, learn how to set yourself up for success when networking in person and through social media.

Learning Outcomes
By the end of this course, you should be able to:
  • Define and articulate your brand.
  • Identify ways to leverage and maximize your LinkedIn as your personal website.
  • Optimize your online profile to attract more views.
  • Identify ways that social networks can help you continue networking after a professional conference.

21 minutes
Closed Caption: English

Alexandra Bowen is the Global Head of Social Media for OutSystems. She builds successful global campaigns - providing thought leadership, creative movements and brand storytelling within niche markets. She has managed big brand B2C social media accounts, such as Applebee's (600k+ followers) as well as industry leading B2B accounts, online technical community forums (500,000+ members), and a published writer and speaker.